TEACH.DANCE COURSE
Social Stage
The complete social media playbook for UK dance schools. Less posting, fewer platforms, better results, and a workflow that survives a busy teaching week.
WHO THIS IS FOR
- Dance teachers and school owners running a UK-based business
- Anyone posting on social media without a clear plan or strategy
- Schools that feel “behind” but cannot work out what to do about it
- Anyone who wants a system that survives a chaotic teaching week
WHO THIS IS NOT FOR
- People chasing viral growth or trying to become influencers
- Schools looking for paid advertising strategies (this is organic)
- Anyone hoping to outsource it all and never touch social again
- People who already have a content team and a clear strategy
BY THE END YOU WILL BE ABLE TO…
✓
Tell the difference between vanity metrics and metrics that predict enquiries
✓
Pick the right 2 platforms and confidently ignore the rest
✓
Build a content pillar plan that never leaves you wondering what to post
✓
Run a one-hour weekly content session that produces a fortnight of posts
✓
Film during class without disrupting it, and edit on your phone in minutes
✓
Handle consent, safeguarding and GDPR properly without it stopping you posting
✓
Reply to comments and DMs in a way that converts curiosity into trials
✓
Track what is actually working with a five-metric monthly dashboard
The course map
Eight modules in a sequence that builds on itself. Strategy first, content next, growth last.
The social media reality for dance schools
Why dance is different. Vanity vs business metrics. The honest funnel.
STRATEGY
Choosing your platforms
Instagram, Facebook, TikTok, YouTube Shorts. Pick two. Ignore the rest.
STRATEGY
Content pillars that actually work
Five pillars, the 60/30/10 rule, 30+ specific post ideas.
CONTENT
Creating content without it taking over your life
1-hour weekly session, batching, filming during class, three tools.
CONTENT
Posting strategy & cadence
When to post what. Reels vs feed vs Stories. Realistic frequency.
CONTENT
Safeguarding & consent on social
UK GDPR, permissions, faceless content, withdrawal of consent.
GROWTH
Growing & engaging community
First 200, next 2,000, parent advocates, comments & DMs.
GROWTH
Measuring what matters
Dashboard, 5 metrics that predict enquiries, quarterly review.
GROWTH
Strategy → Content → Growth. Most schools jump straight to “what should I post” without ever deciding why or where. The first two modules feel slower because they are. They make every later module shorter.
How the course works
📖
Read at your own pace
Each module is 15-25 minutes of reading with annotated examples and platform mockups.
❔
Check what stuck
Three real-world scenario questions per module with worked feedback either way.
📝
Take the templates
Caption templates, consent forms, content calendars and AI prompts in the Resources lesson.
⚡
5 minutes
Before you start · gather these things
None of this is essential, but if you have them ready the modules will go faster.
A SHORT NOTE BEFORE WE START
There is more bad advice about social media than almost any other subject. “Post every day at 7am”. “You need to be on TikTok or you will be left behind”. “Hashtags are dead”. “Hashtags are everything”. The result is that a lot of dance teachers feel either overwhelmed, behind, or vaguely guilty most of the time. None of that is necessary.
This course is written for an actual dance school owner with limited time, real children to keep safe, a small marketing budget, and a wish to fill classes. It assumes you already know what makes your school great. The work is helping the right people see that.
READY?
Let's start with the honest truth
Module 1 is the strategy reset. By the end of it you will know exactly which numbers to track, which ones to ignore, and where most schools quietly waste their time.
UP NEXT →
Module 1 · The social media reality for dance schools
~20 minutes · 18 blocks · funnel mockup & vanity metrics teardown
Tap “next lesson” to begin.
