TEACH.DANCE COURSE
Get Found Online
The practical, jargon-free way to make sure parents searching for dance classes in your area find you first.
WHO THIS IS FOR
- Dance teachers and school owners running a UK-based business
- Anyone who wants more parent enquiries from local search
- People who have tried “doing marketing” and found it overwhelming
- Schools at any stage, from one class a week to multiple venues
WHO THIS IS NOT FOR
- People looking for paid ad strategies (this course is organic)
- Anyone hoping for overnight results (this is a 90-day shift)
- Schools without any kind of online presence to build on
- People expecting a generic “social media course”
BY THE END YOU WILL BE ABLE TO…
✓
See exactly how parents in your area find dance classes today
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Set up a Google Business Profile that wins the map pack
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Build a steady review process that takes 5 minutes a week
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Rewrite class pages so searchers actually enquire
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Tighten Instagram, Facebook and TikTok bios for discovery
✓
Build a small web of local partnerships that quietly fill classes
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Track the five metrics that actually predict enquiries
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Run a 90-day visibility plan that fits around teaching
The course map
Eight modules in a sequence that builds on itself. Work through in order for best results.
How parents actually find local dance classes
The parent search journey, the map pack, where enquiries leak.
FOUNDATION
Google Business Profile, properly set up
The single highest-impact move. Dashboard, photos, description, Updates.
FOUNDATION
Reviews that build trust and convert
Asking cadence, scripts, response formulas, ethics, critical reviews.
FOUNDATION
A website that turns searchers into enquiries
Class page rewrites, trust signals, contact forms, reply time targets.
FOUNDATION
Local SEO without the jargon
Title tags, meta descriptions, schema, rich results, mobile speed.
MOMENTUM
Social profiles as search tools
Instagram bio, Story Highlights, Facebook page, TikTok presence.
MOMENTUM
Beyond Google: directories & partnerships
Bing Places, citation consistency, parent communities, local partners.
COMPOUND
Your 90-day visibility plan
Three-phase plan, weekly rhythm, priority matrix, five metrics.
COMPOUND
Work in order if you can. Each module assumes the foundation from the one before it. If you must skip around, at least do Module 1 first to anchor everything else.
How the course works
📖
Read at your own pace
Each module is about 15-20 minutes of reading, with visual examples and walkthroughs.
❔
Check what stuck
Three scenario-based questions at the end of each module, with worked feedback either way.
📝
Take the templates
Every prompt, script and checklist is gathered in the Resources lesson at the end.
⚡
5 minutes
Before you start · gather these things
Not essential, but having these to hand will make the modules far quicker to work through.
None of this is a hard requirement. If you do not have a website yet, the modules still apply. If you cannot find your GBP login, Module 2 walks you through claiming or starting fresh.
A SHORT NOTE BEFORE WE START
This course assumes you are good at what you do. You teach. You care about your students. You know your subject inside out. None of that needs improvement. What this course is going to help with is the layer between your good teaching and the parents who have not found you yet.
You are going to come across moments where the recommendation sounds either obvious or oddly specific. Both are fine. The obvious bits are usually the ones most schools skip. The oddly specific bits are usually the ones that compound the most. Trust the process and finish the modules in order. Your future self thanks you.
READY?
Let's start with how parents actually search
Module 1 walks through the real parent journey from search box to enquiry. Once you have seen it, every other move in this course makes more sense.
UP NEXT →
Module 1 · How parents actually find local dance classes
~20 minutes · 19 blocks · SERP & GBP visual mockups inside
Tap “next lesson” to begin.
